Operational command centre for a product — analytics, broadcasts, and user support in one interface.
A mobile app was gaining users. With growth came questions: who's active, who dropped off, how are they responding to communications, what's happening inside the product right now.
Basic database queries and manual broadcasts were enough at first. Then they stopped scaling. What was needed was a tool to see the product from the inside and act on it — without diving into code every time.
«At some point I realised: we were building a product blind. I wanted to see what was actually happening and be able to react fast.»
A web interface for the team's internal work: user behaviour analytics, creating and managing broadcast campaigns, handling support requests.
Dashboard with key metrics — activity, retention, funnels. A messaging tool with segmentation by user behaviour and status. Built-in service desk for handling tickets without switching between systems.
Everything in one place. Role-based access. No external dependencies.
«Answering a simple question like 'how many active users do we have today' used to take half an hour. Now it takes seconds.»
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